Data privacy statement
General information
Bergdorf Zagl GmbH has drawn up these Internet data protection guidelines with the intention of approaching visitors to the website as their trustworthy partner, who respects and guarantees your personal right to confidentiality.
Within the meaning of GDPR 2016/679 Manfred Egger is the holder of the right to administration and processing of the personal data, which may be collected on this website. The rights holder administrates or processes these personal data, which may be collected on the website (www.zaglgut.at), under the conditions set out below.
Type of data collection and purpose of processing
Bergdorf Zagl GmbH processes solely those data, which the visitor to the website has provided of his own free will. It is not possible to navigate on the website without providing personal data and information. Each visitor is free to make personal data available on a restricted basis, in order to benefit from only specified services. We collect and store personal data solely for the services described in the information we provide.
Visitors to the website may transfer their data:
Transfer to third parties
Personal data are not transferred to other companies. In addition, the personal information will be passed, if that provide legal regulations or judicial authority or other bodies and institutions require it.
It is not the intention of Bergdorf Zagl GmbH to collect sensitive or judicially relevant personal data on its website.
Sensitive data within the meaning of Article 4 GDPR 2016/679 are personal details concerning sex, ethnic origin, religious, philosophical or other views, political opinions, membership of political parties, unions, associations or organisations with a religious, philosophical or trade union background and details on health or sexual orientation. Within the meaning of Article 4 GDPR 2016/679 judicially relevant data are those personal details, which may lead to inferences that the data subject is subject to measures based on Article 3 (1) from a) to o) and from r) to u) of the D.P.R. No. 313 of 14 November 2002 on the criminal record, the register of Administrative Offences in consequence of criminal offences or associated legal proceedings or to the data subject being the accused or suspect within the meaning of Articles 60 and 61 of the Code of Criminal Procedure. We recommend that you do not supply such information to our website. Should this be unavoidable (for example in the case of classification of groups of protected persons, in the provision of a curriculum vitae for employment purposes, in response to an offer of employment or as an expression of interest in an appointment with our company), we request that you send to us by post the specific declaration available in the "Despatch of Curriculum Vitae" section of this website. In this we request you to give your written consent to the processing of the aforementioned sensitive personal data.
Involvement of third party services and contents and data transfer to third countries
Links to third party Internet sites
We advise you that the website, www.zaglgut.at contains links to other websites, which are not managed within the meaning of the foregoing data protection directives.
Retention and erasure of the data
The information and personal data collected on this website, including those provided voluntarily by the visitor for the receipt of information material or other consignments when he writes to the addresses given in the Contact Request, „Newsletter“, „Jobs“ and „Enquiry/Online Booking“, are retained solely for the purposes of providing the desired service and only for the period of time absolutely necessary to fulfil this purpose. Once the service has been provided, in accordance with the data protection guidelines of Bergdorf Zagl GmbH, the data are erased, subject to requirements from governmental agencies or legal retention requirements.
Exercise of your rights
In accordance with Article 15 GDPR 2016/679 the data subject has the right at any time to receive information on his personal data collected on this website; he may have them rectified, updated or erased or he may assert other rights accorded to him by law. For this purpose it is necessary to contact the controller of the data processing or the processor by e-mail at .
Data Security
All the technical and organisational security measures required to protect the personal data from loss and abuse are taken by Bergdorf Zagl GmbH. Bergdorf Zagl GmbH protects your personal data by means of internationally recognised standards, which make the following impossible:
Cookies/advertisements
Cookies are small text files, which are deposited in your computer, if you visit certain websites. This website, including its sub-domains, uses cookies; the consent of the user is always requested, where this is expressly required by law or other applicable provisions. The use of cookies facilitates navigation on the website and allows the information transmitted to the user to be personalised. In addition, systems are used for security and statistical purposes to collect information on the user, such as his IP address, the browser and operating system used and/or the websites visited by a user. Cookies will not damage your computer, tablet or Smartphone.
The cookies generated by www.zaglgut.at contain no personal data, which could be used to identify the user; they contain only encrypted data.
Specific use of personal data
In the following you will find specific notes on how specified sections of this website function:
Under-age visitors (16 years)
The Bergdorf Zagl GmbH website, which is regulated by the foregoing data protection provisions, is not intended for the use of minors. We are aware of the necessity for protecting data, which concern minors, in particular in the online environment. Therefore we do not collect and store, except inadvertently, any data from under-age visitors.
Bergdorf Zagl GmbH has drawn up these Internet data protection guidelines with the intention of approaching visitors to the website as their trustworthy partner, who respects and guarantees your personal right to confidentiality.
Within the meaning of GDPR 2016/679 Manfred Egger is the holder of the right to administration and processing of the personal data, which may be collected on this website. The rights holder administrates or processes these personal data, which may be collected on the website (www.zaglgut.at), under the conditions set out below.
Type of data collection and purpose of processing
Bergdorf Zagl GmbH processes solely those data, which the visitor to the website has provided of his own free will. It is not possible to navigate on the website without providing personal data and information. Each visitor is free to make personal data available on a restricted basis, in order to benefit from only specified services. We collect and store personal data solely for the services described in the information we provide.
Visitors to the website may transfer their data:
- to subscribe to our newsletter
- to register for events
- to send their CV
- to obtain information on services or products, offers, room availability, quotations
- to book stays and holidays
- to purchase services, products or vouchers
Transfer to third parties
Personal data are not transferred to other companies. In addition, the personal information will be passed, if that provide legal regulations or judicial authority or other bodies and institutions require it.
It is not the intention of Bergdorf Zagl GmbH to collect sensitive or judicially relevant personal data on its website.
Sensitive data within the meaning of Article 4 GDPR 2016/679 are personal details concerning sex, ethnic origin, religious, philosophical or other views, political opinions, membership of political parties, unions, associations or organisations with a religious, philosophical or trade union background and details on health or sexual orientation. Within the meaning of Article 4 GDPR 2016/679 judicially relevant data are those personal details, which may lead to inferences that the data subject is subject to measures based on Article 3 (1) from a) to o) and from r) to u) of the D.P.R. No. 313 of 14 November 2002 on the criminal record, the register of Administrative Offences in consequence of criminal offences or associated legal proceedings or to the data subject being the accused or suspect within the meaning of Articles 60 and 61 of the Code of Criminal Procedure. We recommend that you do not supply such information to our website. Should this be unavoidable (for example in the case of classification of groups of protected persons, in the provision of a curriculum vitae for employment purposes, in response to an offer of employment or as an expression of interest in an appointment with our company), we request that you send to us by post the specific declaration available in the "Despatch of Curriculum Vitae" section of this website. In this we request you to give your written consent to the processing of the aforementioned sensitive personal data.
Involvement of third party services and contents and data transfer to third countries
- Google Analytics, Google-IP-Locator, Google Maps, Google Maps Distance Api, Google reCAPTCHA
Proprietor: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA - YouTube-Contents
Proprietor: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA - Facebook social network
Proprietor: Facebook Inc., Menlo Park, California, USA - Instagram social network
Proprietor: Facebook Inc., Menlo Park, California, USA - Twitter social network
Proprietor: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Irland - Vimeo
Proprietor: Vimeo Inc., 555 West 18th Street, New York, New York 10011 - Hotjar
Proprietor: Hotjar Ltd, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta
Links to third party Internet sites
We advise you that the website, www.zaglgut.at contains links to other websites, which are not managed within the meaning of the foregoing data protection directives.
Retention and erasure of the data
The information and personal data collected on this website, including those provided voluntarily by the visitor for the receipt of information material or other consignments when he writes to the addresses given in the Contact Request, „Newsletter“, „Jobs“ and „Enquiry/Online Booking“, are retained solely for the purposes of providing the desired service and only for the period of time absolutely necessary to fulfil this purpose. Once the service has been provided, in accordance with the data protection guidelines of Bergdorf Zagl GmbH, the data are erased, subject to requirements from governmental agencies or legal retention requirements.
Exercise of your rights
In accordance with Article 15 GDPR 2016/679 the data subject has the right at any time to receive information on his personal data collected on this website; he may have them rectified, updated or erased or he may assert other rights accorded to him by law. For this purpose it is necessary to contact the controller of the data processing or the processor by e-mail at .
Data Security
All the technical and organisational security measures required to protect the personal data from loss and abuse are taken by Bergdorf Zagl GmbH. Bergdorf Zagl GmbH protects your personal data by means of internationally recognised standards, which make the following impossible:
- unauthorised access
- unauthorised use and dissemination
- unauthorised amendment
- loss and inadvertent or unlawful destruction of data
Cookies/advertisements
Cookies are small text files, which are deposited in your computer, if you visit certain websites. This website, including its sub-domains, uses cookies; the consent of the user is always requested, where this is expressly required by law or other applicable provisions. The use of cookies facilitates navigation on the website and allows the information transmitted to the user to be personalised. In addition, systems are used for security and statistical purposes to collect information on the user, such as his IP address, the browser and operating system used and/or the websites visited by a user. Cookies will not damage your computer, tablet or Smartphone.
The cookies generated by www.zaglgut.at contain no personal data, which could be used to identify the user; they contain only encrypted data.
Specific use of personal data
In the following you will find specific notes on how specified sections of this website function:
- Contact Request section
The Contact Request section on this website offers the opportunity to make enquires about rooms, availability, offers, participation in events and courses. If you decide to send us your personal data, these data shall be processed exclusively for the purposes referred to above by persons specifically authorised so to do and in accordance with the routine in-house management procedures. - Enquiry/Online booking area
The Enquiry/Online booking area on this website offers the opportunity to obtain information on offers and availability of stays and holidays and to book or purchase holidays/stays or other services from us (e.g. wellness). If you decide to send us your personal data, these data shall be processed exclusively for the purposes referred to above by persons specifically authorised so to do and in accordance with the routine in-house management procedures. - Section Newsletter
If the visitor to our website would like to receive our newsletter, he must enter his personal data in the appropriate form in the Register for Newsletter section. The data collected serve for the despatch of the newsletter within the meaning of the declaration in the footnote to the form. - Jobs section
The Jobs section on this website offers the opportunity to express interest in employment in our company and/or to respond to a job advertisement for vacant or newly-created posts. If you decide to send us your personal data, these data shall be processed exclusively for the purposes referred to above by persons specifically authorised so to do and in accordance with the routine in-house management procedures.
Under-age visitors (16 years)
The Bergdorf Zagl GmbH website, which is regulated by the foregoing data protection provisions, is not intended for the use of minors. We are aware of the necessity for protecting data, which concern minors, in particular in the online environment. Therefore we do not collect and store, except inadvertently, any data from under-age visitors.
Additional Information
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after the conclusion of a contract with costs, there is an obligation to transmit your payment data to us (e.g. account number in the case of direct debit authorisation), this data will be required for payment processing.
Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Monotype Web Fonts (local hosting)
This website uses so-called web fonts to display fonts, which are provided by Monotype Imaging Holding Inc. (fonts.com or fast.fonts.net), 600 Unicorn Park Drive, Woburn, Massachusetts 01801 USA, to display fonts.
When you call up our website, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to the servers of fonts.com. In this way, fonts.com learns that our website has been accessed via your IP address and the page views are recorded. This serves to count the call-ups, to check the validity of the website operator's licence for the use of the font and thus to prevent misuse. According to Monotype Imaging Holding, no further personal data is processed beyond this. The information is stored anonymously.
Fonts.com Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
Further information on these web fonts can be found at https://www.fonts.com/info/legal and in the privacy policy of Fonts.com: https://www.fonts.com/info/legal/privacy/ and in the privacy policy of Monotype GmbH: https://www.monotype.com/legal/privacy-policy/
Analysis tools and advertising
Use of external tracking services
This website uses the following external tracking services:
Google Optimize, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE
Google Ads, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE
Facebook Pixel Tracking, Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, IE
Bing universal Conversion, Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
Google Analytics, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE
Pinterest Tracking, Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, IE
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data may be summarised by Google in a profile that is assigned to the respective user or their end device.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The data processing by this analysis tool is based on your consent, Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Demographic characteristics at Google Analytics
This website uses the "demographic characteristics" function of Google Analytics in order to be able to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Browser Plugin".
Google Analytics e-commerce tracking
This website uses the "e-commerce tracking" function of Google Analytics. With the help of e-commerce tracking, the website operator can analyse the purchasing behaviour of website visitors in order to improve their online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing to purchasing a product are recorded. This data can be summarised by Google under a transaction ID, which is assigned to the respective user or their device.
Storage period
Data stored by Google at user and result level that are linked to cookies, user identifiers (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) are anonymised or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de.
Conclusion of a contract on order processing
We have concluded an order processing contract with Google and implement the requirements of the German data protection authorities when using Google Analytics
.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available on Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements resulted in corresponding clicks.
The use of Google Ads is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly often. This information is used to generate conversion statistics. We find out the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
The use of this analysis tool is based on your consent, Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission.
More information on Google conversion tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Facebook Pixel
This website uses the visitor action pixel from Facebook for conversion measurement. The provider of this service is Facebook Ireland Limited (“Facebook”), 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data will also be transferred to the USA and other third countries.
In this way, the behaviour of the page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://de-de.facebook.com/about/privacy/). This enables Facebook to display advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
The use of Facebook Pixel is based on your consent, Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
You can find further information on protecting your privacy in Facebook's privacy notice: https://de-de.facebook.com/about/privacy/.
You can also deactivate the "Custom Audiences" remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
Order data processing voucher shop
Based on a separate agreement on the processing of personal data, your data will be collected and processed on our behalf by INCERT eTourismus GmbH & Co KG, Leonfeldner Strasse 328, 4040 Linz within the scope of commissioned data processing pursuant to Art 28 GDPR in accordance with the relevant legal requirements. As a processor in the case of support measures, the companies Incert eTourismus also has access to your data, but may only use it for the purpose of support measures and may not use it for its own purposes.
Storage period
We process the data as long as this is necessary for the respective purpose. Insofar as statutory retention obligations exist - e.g. under commercial law or tax law - the personal data concerned will be stored for the duration of the retention obligation. After the retention period has expired, it is checked whether there is any further requirement for processing. If there is no longer a need, the data will be deleted.
What rights do you have with regard to your data?
You can, of course, request information about the data we have stored about you at any time (see below) Request information about the data stored by us about your person and, in the case of non-existing necessity, request deletion of the data or restriction of processing.
For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after the conclusion of a contract with costs, there is an obligation to transmit your payment data to us (e.g. account number in the case of direct debit authorisation), this data will be required for payment processing.
Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Monotype Web Fonts (local hosting)
This website uses so-called web fonts to display fonts, which are provided by Monotype Imaging Holding Inc. (fonts.com or fast.fonts.net), 600 Unicorn Park Drive, Woburn, Massachusetts 01801 USA, to display fonts.
When you call up our website, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to the servers of fonts.com. In this way, fonts.com learns that our website has been accessed via your IP address and the page views are recorded. This serves to count the call-ups, to check the validity of the website operator's licence for the use of the font and thus to prevent misuse. According to Monotype Imaging Holding, no further personal data is processed beyond this. The information is stored anonymously.
Fonts.com Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
Further information on these web fonts can be found at https://www.fonts.com/info/legal and in the privacy policy of Fonts.com: https://www.fonts.com/info/legal/privacy/ and in the privacy policy of Monotype GmbH: https://www.monotype.com/legal/privacy-policy/
Analysis tools and advertising
Use of external tracking services
This website uses the following external tracking services:
Google Optimize, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE
Google Ads, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE
Facebook Pixel Tracking, Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, IE
Bing universal Conversion, Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
Google Analytics, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE
Pinterest Tracking, Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, IE
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data may be summarised by Google in a profile that is assigned to the respective user or their end device.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The data processing by this analysis tool is based on your consent, Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Demographic characteristics at Google Analytics
This website uses the "demographic characteristics" function of Google Analytics in order to be able to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Browser Plugin".
Google Analytics e-commerce tracking
This website uses the "e-commerce tracking" function of Google Analytics. With the help of e-commerce tracking, the website operator can analyse the purchasing behaviour of website visitors in order to improve their online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing to purchasing a product are recorded. This data can be summarised by Google under a transaction ID, which is assigned to the respective user or their device.
Storage period
Data stored by Google at user and result level that are linked to cookies, user identifiers (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) are anonymised or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de.
Conclusion of a contract on order processing
We have concluded an order processing contract with Google and implement the requirements of the German data protection authorities when using Google Analytics
.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available on Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements resulted in corresponding clicks.
The use of Google Ads is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly often. This information is used to generate conversion statistics. We find out the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
The use of this analysis tool is based on your consent, Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission.
More information on Google conversion tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Facebook Pixel
This website uses the visitor action pixel from Facebook for conversion measurement. The provider of this service is Facebook Ireland Limited (“Facebook”), 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data will also be transferred to the USA and other third countries.
In this way, the behaviour of the page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://de-de.facebook.com/about/privacy/). This enables Facebook to display advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
The use of Facebook Pixel is based on your consent, Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
You can find further information on protecting your privacy in Facebook's privacy notice: https://de-de.facebook.com/about/privacy/.
You can also deactivate the "Custom Audiences" remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
Order data processing voucher shop
Based on a separate agreement on the processing of personal data, your data will be collected and processed on our behalf by INCERT eTourismus GmbH & Co KG, Leonfeldner Strasse 328, 4040 Linz within the scope of commissioned data processing pursuant to Art 28 GDPR in accordance with the relevant legal requirements. As a processor in the case of support measures, the companies Incert eTourismus also has access to your data, but may only use it for the purpose of support measures and may not use it for its own purposes.
Storage period
We process the data as long as this is necessary for the respective purpose. Insofar as statutory retention obligations exist - e.g. under commercial law or tax law - the personal data concerned will be stored for the duration of the retention obligation. After the retention period has expired, it is checked whether there is any further requirement for processing. If there is no longer a need, the data will be deleted.
What rights do you have with regard to your data?
You can, of course, request information about the data we have stored about you at any time (see below) Request information about the data stored by us about your person and, in the case of non-existing necessity, request deletion of the data or restriction of processing.
